Once you have taken a person through what this teaches, you will understand their real estate goals at a higher level. You will have a better read on their urgency, motivation, expectations, and lifestyle considerations. The things needed to know where, when, and how best to serve them. The... more
To be successful in luxury real estate, it is assumed you have a comprehensive real estate foundation already in place. You should have a working understanding and consistent application of the fundamentals called the “25 Foundations. For anyone to have traction in luxury real estate, the kind of... more
Continuously improving your communication skills is vital to scaling your luxury real estate career. If people struggle to understand your point or have to ask clarification questions during a conversation, they may get annoyed. Being long-winded, or the opposite, providing too little detail, is... more
Good working relationships with fellow agents is an important part of your success in luxury real estate. From the first showing request to delivering the keys after closing, the process is always better when the person on the other side has the same agenda. Exactly like your client relationships,... more
Another best practice in your real estate career is similar to “Confidentiality”, in that when you practice it you are respecting the best interest of a client. It is the concept of “Safeguard.” By definition, this means “A measure taken to protect someone or to prevent something undesirable.” For... more
According to the Dictionary, the word "Luxury" has two meanings: 1.) A condition of abundance, and 2.) An elevated state of comfort. In other words, luxury is something that is desired because of how it makes us feel, however it is not essential to our existence. It is something that provides... more
