(Part 2 of 2) - Implementing a Product Viability Intelligence Program
Topics Covered in Course
- Selecting the proper product sample size
- Gathering product information internally and externally
- Impacts of a blind product analysis
- Properly conducting the product analysis
- Generating and capturing sample quotes
- Accelerated product launch process flow
- Deliverable aspects defined and populated
- Generating a new product feature value grid
- Generating an existing product enhancement value grid
- Executive and analyst emails to sample contacts
- Identifying multiple sample contacts and averages
- Real-world organizational application discussion
- Accelerated Product Launch Intelligence Process
- Email Script Template
- Existing Product Deliverable
- New Product Deliverable
Detailed Course Description
This is part 2 of a 2 course series. This online course picks up where Part 1 left off and focuses on techniques for gathering the information, turning the information into intelligence, and consolidating all intelligence into credible deliverables for your organization.
It is well known that most new product launches will ultimately fail in the marketplace. The stakes are too high for organizations to assume they know what is best for the consumers of their product or provide enhancements to an existing product line that actually turns buyers away.
This online course will teach you how to put a tested framework and foundation in-place for your organization in order to gain a detailed understanding, and measureable approach, to determining the viability of a new product or enhancement that is currently offered, or planned to be offered. Implementing this product intelligence program will allow your organization to constantly launch valuable products or services quickly and with less risk. The techniques, if implemented from this course, will save the organization money and provide detailed intelligence to position the product in the most effective manner possible with buyers. At the same time saving costs by not implementing product features that are not valuable to your buyers.
The research techniques and methodology in this course support decision-making at every step in the process, and will allow an organization to maximize their odds of success while launching new products or enhancements.
This course is SCIP Endorsed and part of SCIP On Demand Certification
SCIP certification is part of your subscription cost. You can get certified in none, one, or all SME roadmaps offered by VoiceoftheBusiness Academy.
Obtain your Course Completion Document
You must have an active paid subscription, which will be validated, and successfully pass the online test, for you to obtain a Course Completion Document. Collect the specific Course Completion Documents for any given SME roadmap. When all are obtained for a given SME roadmap, submit those documents to MWinter@scip.org in one email and they will issue you a Subject Matter Expert certificate (the Course Completion Documents prove you took the course and passed the online test).
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