(Part 1 of 2) - Implementing a Product Viability Intelligence Program
Topics Covered in Course
- How organizations typically handle product launches
- Why product launches typically fail
- Properly launching a product enhancement or new concept
- Identifying target markets
- Avoiding biased product information
- Identifying consumer characteristics
- Managing market focus
- 5 intelligence foundation pillars
- Creating the proper product question sets
- Turning product questions into measurable key indices
- Defining a product value measuring scale
- Calculating product gap scores
- Turning information into intelligence
- Creation of actionable product intelligence
- Existing Product Value Grid
- New Product Value Grid
- Product Question Sets
Detailed Course Description
This is part 1 of a 2 course series. It is well known that most new product launches will ultimately fail in the marketplace. The stakes are too high for organizations to assume they know what is best for the consumers of their product or provide enhancements to an existing product line that actually turns buyers away.
This online course will teach you how to put a tested framework and foundation in-place for your organization in order to gain a detailed understanding, and measurable approach, to determining the viability of a new product or enhancement that is currently offered, or planned to be offered. Implementing this product intelligence program will allow your organization to constantly launch valuable products or services quickly and with less risk. The techniques, if implemented from this course, will save the organization money and provide detailed intelligence to position the product in the most effective manner possible with buyers. At the same time saving costs by not implementing product features that are not valuable to your buyers.
The research techniques and methodology in this course support decision-making at every step in the process, and will allow an organization to maximize their odds of success while launching new products or enhancements.
This course is SCIP Endorsed and part of SCIP On Demand Certification
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