Understanding and Applications of SWOT Analysis

Topics Covered in Course

  • Understanding how and when to leverage a SWOT Analysis and on what types of scenarios
  • Creating a SWOT Analysis diagram
  • Review of other strategic Analysis models
  • Leveraging the matching and converting technique
  • Understanding internal and external factors that impact your organization
  • Understanding SWOT’s criticisms
  • Leveraging it within your organization
  • Steps to implement within your organization
  • Benefits and limitations of utilizing a SWOT Analysis
  • Understanding how TOWS is leveraged for strategic planning once a SWOT Analysis is completed
  • Leveraging your strengths to take advantage of the opportunities
  • Taking advantage of your strengths to avoid real and potential threats
  • Leveraging your opportunities to overcome the weaknesses you are experiencing
  • Minimizing your weaknesses and avoiding threats

Templates Included

  1. SWOT Analysis Diagrams & Examples
  2. SWOT Issue Tracking Log
  3. TOWS Analysis Diagram

Detailed Course Description

A SWOT Analysis, also known as Competitor Profiling when leveraged on a competitor, is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business situation. A SWOT Analysis can be carried out for a product, place, industry, company, or person. It involves specifying the objective of the business situation or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

This online course will provide you an overview of what a SWOT Analysis entails and provide real-world applications of implementing it. SWOT Analysis is one of the most popular analysis tools, and this course will review its framework and application to everyday business scenarios and provide you the techniques and templates to apply to your own scenarios.

Once you have completed a SWOT Analysis, we’ll introduce the TOWS matrix, created by Heinz Weihrich, which puts the results of your SWOT Analysis into an action plan. A SWOT Analysis systematically sorts out information and sets priorities. TOWS rearranges this information, provides a framework to identify possible strategic options to pursue, and creates inputs for strategic planning by answering a set of questions.

This course is SCIP Endorsed and part of SCIP On Demand Certification

SCIP certification is part of your subscription cost. You can get certified in none, one, or all SME roadmaps offered by VoiceoftheBusiness Academy. 

Obtain your Course Completion Document

You must have an active paid subscription, which will be validated, and successfully pass the online test, for you to obtain a Course Completion Document. Collect the specific Course Completion Documents for a given SME roadmap. When all are obtained for a given SME roadmap, submit those documents to scipu@scip.org in one email and they will issue you a certification (the Course Completion Documents prove you took the course and passed the online test).

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Available: Now

Level: 
Intermediate
Category: 
Company
 

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