Competitor analysis programs provide a comprehensive overview of your competitive environment as well as detailed competitor profiles covering topics such as competitor characteristics, buyer needs, views on supplier performance, product and price offerings, marketing strategies, financial data, acquisitions and much, much more.
Whether your organization is competing in a mature market with established players or entering an emerging market with unknown local players, your organization’s success will depend on understanding the strengths and vulnerabilities of your competition.
Competitive analysis uncovers what your organization needs to do in order to gain a competitive advantage over competitors. By leveraging the templates and techniques in this online course, you can start positioning your organization from a strategic, tactical, and operational perspective to beat your competition.
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