A detailed analysis was done on 200 organizations to figure out what drove them to select certain intelligence programs and dive into their assumptions regarding those programs. Some of those assumptions turned out successful and some turned out disastrous. The organizations ranged from small to massive in size, and all of the data was based on organizations, and not industry specific, to allow us to present overall intelligence trends and assumptions across all industries. This course will uncover the ways organizations are leveraging intelligence programs to pull back the curtain on customer, employee, and competitor insights.
This online course will also allow you a unique look at what the average organization looks for in an intelligence program and all the different nuances that go into them making their decisions and interpreting the intelligence they uncover. The course will show the trends an average organization faces when implementing intelligence programs and dispel typical myths and assumptions held by them about what a “buyer” really wants.
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When you successfully pass a test you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - when all are obtained for a given SME roadmap, submit those documents to firstname.lastname@example.org in one email and we will issue you a Subject Matter Expert personalized certificate.
After viewing this course you can take the test below.
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