Strategic Business Planning helps management understand the current situation of their organizational challenges. This in turn allows management to plan for the future. In a world of rapid change, it is critical for management to think strategically and plan for the future. Since the rate of change seems to be escalating, the criticality of strategic planning continues to increase. In fact, the best-managed companies tend to engage in continuous strategic planning. Strategic planning is a way of preparing for the future by attempting to simulate the future.
Many organizations are inward thinking, focusing too much on the short-term concerns and initiatives. Strategic planning looks at the long-term, which is how organizations survive and thrive. It has been proven that organizations that focus on the long-term through strategic planning outperform organizations that lack long-term planning. Another benefit of strategic planning is communication. Strategic plans communicate the intentions of management to all stakeholders in the organization.
This online course will step you through all aspects of understanding how to perform strategic planning initiatives for your organization and what pitfalls you need to avoid. This course will equip you to look at long-range strategic tactics and incorporate those initiatives into an operating plan to drive tactical action items for other organizational groups. Strategic business planning analysis models will be explained and applied to real-world scenarios in this course and provide you the techniques and templates used to apply to your own business situations to generate competitive advantages.
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