Customer-Focused Innovation

Topics Covered in Course

  • Identifying measurable solution features
  • Impact of solution enhancements
  • Solution input from various disciplines
  • Creating measurable solution identifiers
  • Obtaining customer input
  • Classifying value scores from customers
  • Ranking existing versus future functionality
  • Prioritizing customer value components
  • Organizational strategies that promote continued innovation
  • Measuring innovation
  • Implementing a continuous customer program

Templates Included

  • Innovation Grid Diagram
  • Identifying Innovation Attributes Spreadsheet
  • Measuring Innovation Document
  • Customer Input Methodology Diagram
  • Measuring Your Innovation Document
  • Continuous Customer Innovation Diagram

Detailed Course Description

Customer-Focused Innovation is the perfect blend of buyer perception, creativity, and the ability to measure their value as a buyer. Organizational innovating is the ability to capture what aspects to your products or services are valued most by your customers and being able to deliver those in a timely manner.

This online course will identify how to capture customer perceptions that are measurable and quantifiable by your organization to make critical product or service enhancement decisions. The course will focus on strategies that support innovation within your organization based on your buyer perceptions and allow those drivers to spark innovation within your organization to constantly deliver quality products that are valued by customers.

This course is SCIP Endorsed and part of SCIP On Demand Certification

SCIP certification is part of your subscription cost. You can get certified in none, one, or all SME roadmaps offered by VoiceoftheBusiness Academy. 

Obtain your Course Completion Document

You must have an active paid subscription, which will be validated, and successfully pass the online test, for you to obtain a Course Completion Document. Collect the specific Course Completion Documents for a given SME roadmap. When all are obtained for a given SME roadmap, submit those documents to scipu@scip.org in one email and they will issue you a certification (the Course Completion Documents prove you took the course and passed the online test).

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Available: Now

Level: 
Intermediate
Category: 
Customers