Social media has become so prevalent that most employers use it to engage in daily business, from promoting their products and services to recruitment. With social media here to stay, each organization needs to determine what types of policies they are going to employ, should they allow social media usage. If you do use social networks to promote your organization, creating and managing a social media policy is imperative in guarding your organizational reputation and liability on the internet. Regardless of how many social media platforms you intend to use at your organization, you will benefit by having a social media policy in-place.
Almost all organizations with a marketing department use social media to increase brand awareness and to communicate on various platforms. Technology is rapidly changing the way we conduct business, and social media has become the dominant form of communication with buyers and prospects.
The benefits of social media are obvious. Yet despite this popularity, organizations struggle to keep pace with the evolving technologies, and they find it increasingly difficult to balance the competing interests of an employee's privacy against the organization's security.
This online course will detail all aspects needed to create a written policy that provides a clear, concise, and specific text of what social media means, what is allowed, and what is not. Not having a policy sends the message to employees that they can do whatever they want, which is a great way for organizations to run into costly legal problems. This course will also provide techniques and templates on how your organization should approach this topic internally and what is needed to ensure a successful policy is put in-place.
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