Having your finger on the pulse of your customer’s current and future needs is a critical piece of your overall organizational, product development, sales, and marketing strategies. Organizations employ several different methods to get this information from their customers. Typically most organizations rely purely on the sales team to provide this direct feedback from customers. This only tells one side of the story.
Customer advisory boards are a unique and valuable tool to show your customers that you truly care about their feedback, satisfaction, and input on your organizational direction. If done properly it will allow an organization to correct course, advance plans, and focus on specific pieces of your offering that will allow you to strengthen interactions and relationships, while at the same time growing revenues.
This online course will cover all the steps and tasks required to plan, implement, and maintain a customer advisory board. The board is a mixture of internal personnel and a team of customers who will help grow your business by providing genuine and actionable insights on your strengths, weaknesses, opportunities and threats. Regardless of size or industry, any organizations can assemble a successful customer advisory board. Board meetings aren’t meant to replace voice of the customer programs; they are there to support all other initiatives to improve the overall customer experience.
There are many different methods of gathering feedback from customers on your product direction, marketing message and overall customer satisfaction levels. In addition to programs like NPS (Net Promoter Score), win/loss analysis, and customer analysis programs, your organization should consider starting a customer advisory board to leverage its unique benefits.
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