Primary and Secondary Research Gathering Methods
Topics Covered in Course
- Primary research methods and best practices
- Secondary research methods and best practices
- Competitive intelligence cycle
- Secondary research uncovers organizational assumptions
- Primary research validates/invalidates secondary assumptions
- How secondary research drives primary research
- Sources of secondary and primary research methods
- 80/20 rule for each research method
- Real-world example of secondary research
- Limitations of secondary research
- Which research can be outsourced
- Which intelligence programs are associated with each research method
- Real-world example of primary research
- 80/20 Rule Diagrams
- Competitive Intelligence Lifecycle Diagram
Detailed Course Description
Intelligence programs obtain their information feeds from Primary and Secondary research methods. Secondary research typically leads to Primary research, which is more labor intensive and critical for organizations in turning information into intelligence.
Secondary research consists of press releases, analyst reports, trade journals, regulatory filings, transcripts of speeches, and other published sources of information typically found through online searches.
Primary research is more of a hands-on and direct approach that consists of discussions with existing customers, prospects, or strangely enough, competitors. Primary research flushes out information obtained from secondary research regarding attitudes, opinions, and beliefs. Primary research is typically the most time consuming because you are essentially being a detective in trying to verify assumptions based on the secondary research that was obtained.
This online course will discuss each of these two research techniques and review how organizations integrate them to drive various intelligence programs.
This course is SCIP Endorsed and part of SCIP On Demand Certification
SCIP certification is part of your subscription cost. You can get certified in none, one, or all SME roadmaps offered by VoiceoftheBusiness Academy.
Obtain your Course Completion Document
You must have an active paid subscription, which will be validated, and successfully pass the online test, for you to obtain a Course Completion Document. Collect the specific Course Completion Documents for a given SME roadmap. When all are obtained for a given SME roadmap, submit those documents to email@example.com in one email and they will issue you a certification (the Course Completion Documents prove you took the course and passed the online test).
After viewing this course, click the Take Test button below.