Intelligence programs obtain their information feeds from Primary and Secondary research methods. Secondary research typically leads to Primary research, which is more labor intensive and critical for organizations in turning information into intelligence.
Secondary research consists of press releases, analyst reports, trade journals, regulatory filings, transcripts of speeches, and other published sources of information typically found through online searches.
Primary research is more of a hands-on and direct approach that consists of discussions with existing customers, prospects, or strangely enough, competitors. Primary research flushes out information obtained from secondary research regarding attitudes, opinions, and beliefs. Primary research is typically the most time consuming because you are essentially being a detective in trying to verify assumptions based on the secondary research that was obtained.
This online course will discuss each of these two research techniques and review how organizations integrate them to drive various intelligence programs.
Obtain your Course Completion Document
When you successfully pass a test you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - when all are obtained for a given SME roadmap, submit those documents to email@example.com in one email and we will issue you a Subject Matter Expert personalized certificate.
After viewing this course you can take the test below.
A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.
Queue up an email to send your boss to inquire about this course.
Queue up an email to send your friend to tell them about this course.