This course is Part 1 of a two-course series focused on improving product success in the marketplace. It is widely recognized that most new product launches fail - not because of poor execution, but because organizations assume they know what customers want. The cost of getting it wrong is high,... more
This course is Part 2 of a two-course series and builds directly on the foundation established in Part 1. While the first course focuses on evaluating product viability, this course concentrates on the practical techniques needed to gather critical information, transform it into actionable... more
Whether for a CIO, VP of business operations, solutions architect or director of development, new or existing product launch activities have taken on a greater sense of urgency with competition from not only other primary competitors, but also new entrants into your market wanting a piece of your ... more
(design and creation being planned) Whether you are a manufacturer, retailer, or service provider, if you cannot state what your competitive advantage is, you’re losing customers. The common flaw in many organizations is they think their price is one of their core competitive advantages. The... more
