It is frustrating to see any intelligence program fail, but organizations using the wrong tools and techniques bring additional obstacles into intelligence projects and jeopardize the success of the program. When asked about internal intelligence programs most organizations rank it as strategically very important. Intelligence programs help organizations identify areas for performance improvement, cost savings, product positioning and enables those organizations to make better, more accurate, strategic and tactical competitive decisions. Nevertheless, most intelligence programs fail to meet their objectives, some analytic research firms say as much as 60%. Although successful intelligence programs yield enormous returns on investment, failure happens more times than not, unfortunately.
Intelligence programs often extend beyond just the team charged with establishing a program and getting others access to that intelligence. It often includes C-suite executives, sales, lost prospects, existing customers and everyone else in-between, all the more reason to get it right from the start.
In tracking mediocre results, and even failure, in the implementation of an intelligence program, many common threads, or “worst practices,” can be found. These worst practices set companies on the path to program failure. They have been repeated by some of the best run and smartest companies in the world. In order to help organizations learn from the mistakes of others, this online course provides those insights into the worst practices for intelligence programs, so that you will have a solid understanding of how to avoid failure and achieve success with your intelligence program initiatives.
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