This course is Part 2 of a two-course series and builds on the foundation established in Part 1, focusing on how to operationalize and scale a Win/Loss Intelligence Program for maximum organizational impact. By accessing the honest perspectives of existing customers and lost prospects,... more
Customers are one of the most important, and often the only, revenue producing assets for an organization. Managing these important assets, therefore, requires a systematic and disciplined approach toward achieving a sustainable competitive advantage. In general, retention and loyalty programs are... more
Trade shows, conferences, conventions, and industry events offer a rare opportunity to see your competitive landscape in real time. In a single venue, you can observe market trends, emerging technologies, new opportunities, competitor strategies, product launches, partnerships, and acquisitions.... more
One of the biggest risks an organization faces is the existence of a number of organizational blind spots. Blind spots are areas in which business professionals fail to notice or understand important information and thus lead their organization into one of any number of traps. These include... more
Business war gaming can be used to help a company anticipate the potential impacts of a broad range of competitive actions and uncontrollable events against its own plans, thus helping significantly improve the probability of their success. The primary purpose of war games are to increase the... more
As a strategist or customer-focused executive, you understand the importance of monitoring competitors - especially in an environment where a single negative experience can quickly damage brand reputation. What many leaders underestimate, however, is how easily measurable and actionable... more
