Being a Luxury Consumer is unto itself a “Lifestyle”. This demographic is not buying real estate to have shelter from the elements and a place to park their cars. They are seeking exclusivity; the ideal location, high-quality construction, affluent neighbors, unique architecture, and distinctive... more
Another best practice in your real estate career is similar to “Confidentiality”, in that when you practice it you are respecting the best interest of a client. It is the concept of “Safeguard.” By definition, this means “A measure taken to protect someone or to prevent something undesirable.” For... more
By definition, a “Luxury Agent” is a person who focuses their professional efforts on working in luxury real estate. They recognize the traits and behaviors of the Luxury Consumer and can confidently interact with them. The Luxury Agent provides a premium service experience. They are strategists,... more
This video focuses on “Messaging”. For clarification purposes, messaging refers to a text message or other direct message that is sent from your mobile device to a real estate client. There are best practices to follow, so that your messaging can be maximized as the tool that it is and not... more
When working with Luxury Buyers, there are specific best practices to ensure a great experience. Conduct detailed research before showing homes so no time is wasted seeing properties that are not a good match. Make sure the homes you show meet all the physical conditions the buyers are looking for... more
A good conversation will stay in a positive flow and neutral to any non-relevant topics the other person might bring up. In working with the public, you will come across people with strong political, religious, societal, and philosophical views. In today’s world, these are even connected to the... more
