Many organizations choose not to do package selections because they feel like they don’t understand all the steps required to achieve it successfully. Involving an outside vendor requires them to spend most of their time understanding your organizational requirements. The issue? Nobody knows the... more
Understanding your competition is no longer optional — it is essential to winning in today’s marketplace.
Competitor analysis programs provide a comprehensive view of your competitive environment while building detailed profiles of key rivals. These profiles examine competitor characteristics,... more
Information sharing is a routine and necessary part of doing business. In most cases, it is lawful, appropriate, and conducted in good faith. However, as organizations operate across increasingly global and complex environments, understanding the ethical and legal boundaries surrounding the... more
Market research typically addresses specific questions at a point in time. Competitive Intelligence, by contrast, is an ongoing discipline that provides a comprehensive view of an organization’s operating environment. It extends beyond competitors alone and can focus on products, customers,... more
Years ago, consumers had very little say in organizational strategies. Information was disseminated in a top-down fashion, and organizations retained complete control over what their customers knew about them. In today's world of social media, consumers have more power than ever to share... more
Problems come in all sizes, from major problems to daily nuisances, and the ability to resolve them, is the heart and soul of every job at every level of an organization. If problems can be solved with greater accuracy, creativity, and confidence, factors that might negatively impact the... more
