This course is Part 1 of a two-course series designed to help organizations unlock one of their most valuable sources of insight: the honest feedback of buyers. Implementing a Win/Loss Intelligence Program gives organizations direct access to the perspectives of existing customers and lost... more
This course is Part 2 of a two-course series and builds on the foundation established in Part 1, focusing on how to operationalize and scale a Win/Loss Intelligence Program for maximum organizational impact. By accessing the honest perspectives of existing customers and lost prospects,... more
Trade shows, conferences, conventions, and industry events offer a rare opportunity to see your competitive landscape in real time. In a single venue, you can observe market trends, emerging technologies, new opportunities, competitor strategies, product launches, partnerships, and acquisitions.... more
One of the biggest risks an organization faces is the existence of a number of organizational blind spots. Blind spots are areas in which business professionals fail to notice or understand important information and thus lead their organization into one of any number of traps. These include... more
Successful intelligence programs don’t rely on guesswork. They are built on two powerful research engines: Secondary research, which uncovers valuable insights from published sources, and primary research, the hands-on process that validates assumptions and reveals the real attitudes, motivations,... more
Strategic Business Planning helps management understand the current situation of their organizational challenges. This in turn allows management to plan for the future. In a world of rapid change, it is critical for management to think strategically and plan for the future. Since the rate of change... more
