Market research typically addresses specific questions at a point in time. Competitive Intelligence, by contrast, is an ongoing discipline that provides a comprehensive view of an organization’s operating environment. It extends beyond competitors alone and can focus on products, customers,... more
Years ago, consumers had very little say in organizational strategies. Information was disseminated in a top-down fashion, and organizations retained complete control over what their customers knew about them. In today's world of social media, consumers have more power than ever to share... more
Problems come in all sizes, from major problems to daily nuisances, and the ability to resolve them, is the heart and soul of every job at every level of an organization. If problems can be solved with greater accuracy, creativity, and confidence, factors that might negatively impact the... more
This is part one of a two part course. Risks can come from various sources including uncertainty in international markets, threats from project failures, legal liabilities, credit risk, accidents, natural causes and disasters, deliberate attacks from a competitor, or events of uncertain or... more
This is part two of a two part course. Risks can come from various sources including uncertainty in international markets, threats from project failures, legal liabilities, credit risk, accidents, natural causes and disasters, deliberate attacks from a competitor, or events of uncertain or... more
Text analytics and sentiment analysis have rapidly become essential tools for organizations seeking a competitive advantage in an era defined by big data and social media overload. The ability to quickly analyze massive volumes of text and extract actionable insight about customer perceptions,... more
