5 Pillars Every Intelligence Program Needs

Implementing an intelligence program sounds straightforward - until the realities of organizational complexity, competing priorities, and unclear objectives get in the way. Many intelligence initiatives fail not because they lack effort, but because they lack structure, governance, and clear guidelines defining what intelligence should be collected, how it should be obtained, and how it will be used.

This course examines, in detail, the five foundational pillars every successful intelligence program must have in place to ensure effectiveness, credibility, and long-term value. You will learn how to build programs that deliver strategic insight, measurable outcomes, actionable recommendations, and repeatable processes that scale across the organization.

Whether you are refining an existing program or building one from the ground up, this course provides the framework needed to validate, strengthen, and align your intelligence efforts. It emphasizes a critical distinction: information consumes resources, while intelligence generates value. Bridging that gap requires discipline, structure, and a clear methodology.

You will also gain insight into the common pitfalls that cause intelligence programs to fail and learn how to avoid them. By the end of this course, you will have the tools and perspective needed to establish a best-in-class intelligence foundation and apply it confidently to any internal intelligence initiative.

Obtain your Course Completion Document

When you successfully pass a test, you will obtain a Course Completion document (this proves you took, and passed, that specific course). Collect the specific Course Completion documents for any given SME roadmap - or what your professor requires. When all are obtained for a given SME roadmap, submit those documents to glenb@market-awareness.com in one email and we will issue you a Subject Matter Expert personalized certificate.

After viewing this course you can take the test below.

A password is required to take the online test. To obtain your password, click here and your email will be verified to see if you're a current subscriber at the Academy. If verified, your password for taking tests will be emailed to you.