(design and creation being planned) Implementing a 'bare bones' Win/Loss Intelligence Program enables organizations to strip down all the bells and whistles of typical programs and focus on only the core functionality aspects. Implementing a program such as this still allows organizations to access the minds of their buyers and the ability to get actionable strategic and tactical intelligence for internal alignment, but at a fraction of the time to implement and maintain.
This course will allow an organization to select which intelligence program options are most critical to them, and allow them to understand how to implement those specific aspects. Each of the options that can be selected will adhere to baseline intelligence foundation best practices in which the information and intelligence is strategic, unbiased, measurable, actionable, and repeatable. This course then proceeds to identify the pros and cons of each option your intelligence program could have and its impact on revenues in order to assist you with determining if it should be part of your program.
All of the activities in this course are aimed at allowing you to implement a 'bare bones' Win/Loss Intelligence Program and understand how each intelligence component could benefit your organization. This allows organizations to select the intelligence components that matter most to them on a more limited budget.
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