Mystery Shopping - Ethical or Illegal
Topics Covered in Course
- MSPA-NA code of ethics and professional standards
- SCIP code of ethics
- Applying the code to your organization and intelligence program
- Application and enforcement of ethics
- Different applications of mystery shopping
- B2B versus B2C competitive intelligence impacts
- Primary industries that leverage mystery shopping
- Identifying public-domain comparisons
- Legal versus ethical
- Pros and cons
- Structuring an internal program correctly
- Roles necessary
- Reporting and measuring techniques
- MSPA-NA Rules and Guidelines Document
- SCIP Intelligence Ethics Guidelines
- SCIP International Governing Intelligence
- Mystery Program Implementation Steps Template
Detailed Course Description
Any organizational leader will tell you that knowing how your competitors sell their wares and at what price is simply good business practice. But how do you obtain this information?
Is it ethical and legal to implement a mystery shopping intelligence program? As in all other aspects of organizations, while there is typically clarity on what is legal and what is not, there is a lot of ambiguity on what is ethical and what is not when it pertains to a mystery program.
This online course will provide clarity on those ethical ambiguities and establish a framework for if it can be integrated into your competitive intelligence functions. This course will also step you through the various types of mystery shopping approaches and provide the structure needed for implementing a credible, successful program.