Mystery Shopping - Ethical or Illegal

Topics Covered in Course

MSPA-NA code of ethics and professional standards
SCIP code of ethics
Applying the code to your organization and intelligence program
Application and enforcement of ethics
Different applications of mystery shopping
B2B versus B2C competitive intelligence impacts
Primary industries that leverage mystery shopping
Identifying public-domain comparisons
Legal versus ethical
Pros and cons
Structuring an internal program correctly
Roles necessary
Reporting and measuring techniques

Templates Included

MSPA-NA Rules and Guidelines Document
SCIP Intelligence Ethics Guidelines
SCIP International Governing Intelligence
Mystery Program Implementation Steps Template

Detailed Course Description

(design and creation being planned) Any organizational leader will tell you that knowing how your competitors sell their wares and at what price is simply good business practice. But how do you obtain this information?

Is it ethical and legal to implement a mystery shopping intelligence program? As in all other aspects of organizations, while there is typically clarity on what is legal and what is not, there is a lot of ambiguity on what is ethical and what is not when it pertains to a mystery program.

This online course will provide clarity on those ethical ambiguities and establish a framework for if it can be integrated into your competitive intelligence functions. This course will also step you through the various types of mystery shopping approaches and provide the structure needed for implementing a credible, successful program.

Available:

Level:

Beginner

Category:

Customers

Subscribe Now