(design and creation being planned) Any organizational leader will tell you that knowing how your competitors sell their wares and at what price is simply good business practice. But how do you obtain this information?
Is it ethical and legal to implement a mystery shopping intelligence program? As in all other aspects of organizations, while there is typically clarity on what is legal and what is not, there is a lot of ambiguity on what is ethical and what is not when it pertains to a mystery program.
This online course will provide clarity on those ethical ambiguities and establish a framework for if it can be integrated into your competitive intelligence functions. This course will also step you through the various types of mystery shopping approaches and provide the structure needed for implementing a credible, successful program.
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