Implementing a Best-In-Class Customer Insight Program

(design and creation being planned) You don’t need to be a prophet to accurately predict your customers’ needs and desires. You just need intelligence and a strong strategy in place for acquiring, managing, and leveraging this intelligence in a secure, responsible way. Easier said than done.

One of the largest challenges facing organizations is the need to maximize customer insights and increase revenues while minimizing the cost of delivering an outstanding customer experience. With rising customer acquisition costs, organizations are turning towards customer insight intelligence programs to innovate and assume a proactive role in managing their customers.

This course will look at the various customer insight programs that organizations leverage and their associated pros and cons. Several elements from different customer insight programs can be consolidated to leverage a best in class solution for your organization to ensure the right intelligence is being gathered, tracked, leveraged and deciphered to specific internal disciplines. This course will also review the back-end processes that most organizations are challenged with in terms of closing the loop with customers and ensure you are aligned with their expectations.

This course will allow you to understand and implement a best in class customer insight intelligence solution to capture customer touch points and interactions, feedback mechanisms, and map the entire customer journey.