While market research often focuses on fulfilling specific information needs, Competitive Intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” Intelligence is not “Competitor” Intelligence. Competitive Intelligence can focus on a... more
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As companies lean harder on their service organizations for decreased costs, increased revenues, and competitive advantages, more and more are migrating to the complex, yet entirely critical, outsourcing of their intelligence programs. In today’s business environment, it would be nearly impossible... more
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This is part 2 of a 2 course series. Implementing a Win/Loss Intelligence Program enables organizations to access the minds of their buyers. Existing customers and lost prospect intelligence can be leveraged by numerous stakeholders in an organization to allow more focused and concise strategic and... more
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Years ago, consumers had very little say in organizational strategies. Information was disseminated in a top-down fashion, and organizations retained complete control over what their customers knew about them. In today's world of social media, consumers have more power than ever to share... more
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Win-Loss intelligence projects should be generating quantitative and qualitative information on measurable organizational key indices. This critical information should be leveraged to provide reports and trends to various organizational groups and clearly identify and pinpoint strengths and... more
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Implementing any intelligence program can be very tricky given the variables that each and every organization faces. Most intelligence programs fail because they don’t fully think through the ramifications of not having guidelines in-place for how and what kind of intelligence to obtain. This... more
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