This is part 4 of a 4 course series. VoiceoftheBusiness Academy features many customer experience and competitive intelligence courses - and we have also included several courses, like this one, that will provide demonstrations from Market Awareness' intelligence portal so you can see what a... more
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Category: Miscellaneous
Intelligence projects revolve around the need for information. Thus, delivering relevant and well-packaged intelligence to the people who requested it is of utmost importance. Intelligence deliverables are the tangible output of organizational intelligence projects. At the end of the day, measuring... more
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Category: Company
Intelligence projects produce various key indices that measure information and intelligence aspects, but once obtained, which aspects should your organization focus on in order to impact revenues the most? Different intelligence aspects have different impacts on organizational revenues. Revenue... more
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Category: Company
The basics of branding products and services are similar. Branding your service-based offering, though, poses challenges greater than those faced by product-driven offerings. Services are intangible and each customer experience is unique. Even a small number of bad customer experiences can severely... more
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Category: Marketing
You may wonder how some organizations implement and manage intelligence programs while making it seem like an effortless endeavor. It can be anything but, for most organizations, so don't let those others fool you by making it look easy. There are dozens of factors and constraints that need to be... more
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Category: Company
When people hear marketing, they assume the worst: big marketing budgets, a marketing expert, years of experience, etc. In fact, marketing doesn’t need to be too costly or too complicated. If you are a small business owner you have got to have a good intelligence marketing plan in-place in order to... more
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Category: Marketing

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