Information sharing is a routine and necessary part of doing business. In most cases, it is lawful, appropriate, and conducted in good faith. However, as organizations operate across increasingly global and complex environments, understanding the ethical and legal boundaries surrounding the... more
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Trade shows, conferences, conventions, and industry events offer a rare opportunity to see your competitive landscape in real time. In a single venue, you can observe market trends, emerging technologies, new opportunities, competitor strategies, product launches, partnerships, and acquisitions.... more
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Market research typically addresses specific questions at a point in time. Competitive Intelligence, by contrast, is an ongoing discipline that provides a comprehensive view of an organization’s operating environment. It extends beyond competitors alone and can focus on products, customers,... more
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Years ago, consumers had very little say in organizational strategies. Information was disseminated in a top-down fashion, and organizations retained complete control over what their customers knew about them. In today's world of social media, consumers have more power than ever to share... more
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Text analytics and sentiment analysis have rapidly become essential tools for organizations seeking a competitive advantage in an era defined by big data and social media overload. The ability to quickly analyze massive volumes of text and extract actionable insight about customer perceptions,... more
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Today it is more important than ever to build better relationships with your customers as, in this day and age of social media, they now talk to 130+ people at a time. They have a megaphone, making it easier for positive and negative messages to spread fast and wide.
Organizations may delight in... more
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