Text analytics and sentiment analysis have rapidly become essential tools for organizations seeking a competitive advantage in an era defined by big data and social media overload. The ability to quickly analyze massive volumes of text and extract actionable insight about customer perceptions,... more
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This course is Part 1 of a two-course series designed to help organizations unlock one of their most valuable sources of insight: the honest feedback of buyers. Implementing a Win/Loss Intelligence Program gives organizations direct access to the perspectives of existing customers and lost... more
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(design and creation being planned) In an effort to close the loop on your intelligence programs, you need to recognize that your competitors will be performing intelligence initiatives against your organization as well. Whether your organization realizes it or not, right this second it is under... more
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One of the biggest risks an organization faces is the existence of a number of organizational blind spots. Blind spots are areas in which business professionals fail to notice or understand important information and thus lead their organization into one of any number of traps. These include... more
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(design and creation being planned) Mergers and acquisitions represent the ultimate in change for a business. No other event is more difficult, challenging, or chaotic as a merger and acquisition. It is imperative that everyone involved in the process has a clear understanding of how the process... more
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Successful intelligence programs don’t rely on guesswork. They are built on two powerful research engines: Secondary research, which uncovers valuable insights from published sources, and primary research, the hands-on process that validates assumptions and reveals the real attitudes, motivations,... more
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