The dictionary defines Mindset as “the self-perceptions or beliefs a person has about themselves that determine behavior, outlook, and mental attitude.” In other words, your Mindset is a series of beliefs that shape how you see yourself operating within the world. Your Mindset influences how you... more
In luxury real estate, differentiating yourself as an agent is an absolute necessity. You must be able to capture the attention of the Luxury Consumer, amplify your value, and create a compelling reason for them to want to work with you.
Your “Value Statement” is exactly what it sounds like. It is... more
The highest-producing Luxury Agents have perfected a skill called “Magnetic Attraction”. This is a way of structuring and running their business so that it is attractive to the Luxury Consumer. This provides for a predictable stream of ideal clients who are seeking services from a person they... more
The Luxury Client is surrounded by “Professional” problem solvers, such as consultants, lawyers, and advisors. They are not afraid to spend money if it means they will encounter fewer issues throughout a process. This is one reason why they want highly capable professionals involved in their real... more
A powerful dynamic occurs when a Luxury Agent becomes a “Lifelong Advisor”. This means they are the agent that a Luxury Client always turns to and the one they confide in and treat like a good friend. The one they trust and have confidence in to always perform at their best. The Luxury Client will... more
This is part 1 of a 3-part video training on the luxury home listing process. The most successful Luxury Agents follow a predictable and consistent listing process, that are covered here. When working to list a luxury home, it is important to set proper expectations with the seller from the initial... more
