This is part 1 of a 2 course series. It is well known that most new product launches will ultimately fail in the marketplace. The stakes are too high for organizations to assume they know what is best for the consumers of their product or provide enhancements to an existing product line that... more
This is part 2 of a 2 course series. This online course picks up where Part 1 left off and focuses on techniques for gathering the information, turning the information into intelligence, and consolidating all intelligence into credible deliverables for your organization.
It is well known that most... more
Whether for a CIO, VP of business operations, solutions architect or director of development, new or existing product launch activities have taken on a greater sense of urgency with competition from not only other primary competitors, but also new entrants into your market wanting a piece of your ... more
(design and creation being planned) Whether you are a manufacturer, retailer, or service provider, if you cannot state what your competitive advantage is, you’re losing customers. The common flaw in many organizations is they think their price is one of their core competitive advantages. The... more