What is Customer Experience (CX)?

Topics Covered in Course

  • Organizational readiness
  • Top reasons CX programs fail
  • Exectuive commitment requirements and impacts
  • Linking key performance indicators with NPS
  • Examples of real-world CX metrics
  • Framework and steps to implement a measurable CX program
  • CX strategic lessons and impacts
  • CX tactical lessons and impacts
  • Organizational impacts from CX programs
  • Organizational benefits from CX programs
  • Multi-faceted approach to CX programs
  • Future CX trends

Templates Included

  • CX Diagrams

Detailed Course Description

Learn why Customer Experience (CX) isn’t a project that simply has a start and end date – it’s a state of your organization and it starts at the top. Integrating CX into business strategies and tactical initiatives, as well as skillfully executing, leads to revenue and retention rewards, among many other positive organizational impacts. You’ll achieve higher customer engagement, reduce churn, increase revenues, decrease costs, and obtain greater employee satisfaction from a measurable CX program implemented within your organization.

CX professionals who want to drive successful measurement programs need to follow specific steps to guide them through making a range of decisions and choosing which customer segments and experiences need to be measured and acted upon. Organizations that want to manage CX must actually be able to measure it.

This course will provide an overview of CX and the framework and steps necessary to implementing a measurable CX program within your organization.

This course is SCIP Endorsed and part of SCIP On Demand Certification

SCIP certification is part of your subscription cost. You can get certified in none, one, or all SME roadmaps offered by VoiceoftheBusiness Academy. 

Obtain your Course Completion Document

You must have an active paid subscription, which will be validated, and successfully pass the online test, for you to obtain a Course Completion Document. Collect the specific Course Completion Documents for a given SME roadmap. When all are obtained for a given SME roadmap, submit those documents to scipu@scip.org in one email and they will issue you a certification (the Course Completion Documents prove you took the course and passed the online test).

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Available: Now

Level: 
Beginner
Category: 
Customers