(design and creation being planned) One of the main purposes of any internal organizational function should be anticipating changes in the business environment. Any decisions based on good intelligence should take into consideration the changes that the intelligence program has detected in areas... more
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(design and creation being planned) While market research often focuses on fulfilling specific information needs, competitive intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” intelligence is not just “competitor” intelligence.... more
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(design and creation being planned) Any organizational leader will tell you that knowing how your competitors sell their wares and at what price is simply good business practice. But how do you obtain this information?
Is it ethical and legal to implement a mystery shopping intelligence program? As... more
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(design and creation being planned) Marketing has changed dramatically over the past few years, not by choice, but out of necessity. As the customer experience continues to mature, marketers have been forced to adapt and refine their marketing tactics, going wherever buyers go and evolving as their... more
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(design and creation being planned) Online training has grown in popularity over the past years due in large part to the ease with which learning professionals can develop and deliver online solution training. Rapid eLearning web-based learning management systems have fueled this ease, and as more... more
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(design and creation being planned) Information in organizations is everywhere. Whether it comes from primary, secondary or internal business applications, turning information into intelligence is helping all disciplines within organizations ignite strategies and additional revenues. Once you have... more
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