Win-Loss intelligence projects should be generating quantitative and qualitative information on measurable organizational key indices. This critical information should be leveraged to provide reports and trends to various organizational groups and clearly identify and pinpoint strengths and... more
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Category: Company
While market research often focuses on fulfilling specific information needs, competitive intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” intelligence is not just “competitor” intelligence. Competitive intelligence can focus on... more
Available:
Category: Company
This is part 3 of a 4 course series. VoiceoftheBusiness Academy features many customer experience and competitive intelligence courses - and we have also included several courses, like this one, that will provide demonstrations from Market Awareness' intelligence portal so you can see what a... more
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Category: Miscellaneous
While market research often focuses on fulfilling specific information needs, Competitive Intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” Intelligence is not “Competitor” Intelligence. Competitive Intelligence can focus on a... more
Available: Now
Category: Company
Implementing a 'bare bones' Win/Loss Intelligence Program enables organizations to strip down all the bells and whistles of typical programs and focus on only the core functionality aspects. Implementing a program such as this still allows organizations to access the minds of their buyers and the... more
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Category: Company
Conducting business by phone requires a different skill set than dealing with people face-to-face. Listening becomes even more important when you cannot see your customers. If you fail to listen, it is impossible for customer service professionals to pick up on the nonverbal cues that happen when... more
Available: Now
Category: Customers

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