Trade shows, conferences, conventions, and other events are excellent places to learn about your competitive environment: market trends, new technologies, market opportunities, competitor plans and products, acquisitions, and much more. Collectively they provide opportunities to gather the most... more
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Category: Company
Customers come in all forms. Some are delighted others are dissatisfied. Some are devoted others are detached. There are several ways customers can be classified and there are several ways that organizations are challenged with the different types of feedback from those customer classifications.... more
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Category: Customers
Giving exceptional customer service when dealing with a customer in person seems pretty simple on face value. Why, then, do so many of our interactions with customer service employees leave us feeling empty, or worse yet, invisible?  Giving exceptional face-to-face customer service begins the... more
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Category: Customers
Business war gaming can be used to help a company anticipate the potential impacts of a broad range of competitive actions and uncontrollable events against its own plans, thus helping significantly improve the probability of their success. The primary purpose of war games are to increase the... more
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Category: Competitors
Win-Loss intelligence projects should be generating quantitative and qualitative information on measurable organizational key indices. This critical information should be leveraged to provide reports and trends to various organizational groups and clearly identify and pinpoint strengths and... more
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Category: Company
The identification and development of high potentials is a key talent management process in organizations but is also one of the least understood talent measures. When done poorly, deserving individuals are overlooked and undue investments are made in false positives. In both cases, individuals... more
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Category: Employees

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