One of the main purposes of any internal organizational function should be anticipating changes in the business environment. Any decisions based on good intelligence should take into consideration the changes that the intelligence program has detected in areas such as the competitive, technological... more
Available:
Category: Competitors
This is part 2 of a 4 course series. VoiceoftheBusiness Academy features many customer experience and competitive intelligence courses, and we have also included several courses, like this one, that will provide demonstrations from Market Awareness' intelligence portal so you can see what a typical... more
Available: Now
Category: Miscellaneous
Trade shows, conferences, conventions, and other events are excellent places to learn about your competitive environment: market trends, new technologies, market opportunities, competitor plans and products, acquisitions, and much more. Collectively they provide opportunities to gather the most... more
Available: Now
Category: Company
Business war gaming can be used to help a company anticipate the potential impacts of a broad range of competitive actions and uncontrollable events against its own plans, thus helping significantly improve the probability of their success. The primary purpose of war games are to increase the... more
Available: Now
Category: Competitors
Customers come in all forms. Some are delighted others are dissatisfied. Some are devoted others are detached. There are several ways customers can be classified and there are several ways that organizations are challenged with the different types of feedback from those customer classifications.... more
Available:
Category: Customers
Giving exceptional customer service when dealing with a customer in person seems pretty simple on face value. Why, then, do so many of our interactions with customer service employees leave us feeling empty, or worse yet, invisible?  Giving exceptional face-to-face customer service begins the... more
Available: Now
Category: Customers

Pages