Cost-Benefit Analysis (CBA) is a systematic approach to estimating the strengths and weaknesses of alternatives that an organization is considering. It is a technique that is used to determine options that provide the best approach in terms of benefits outweighing costs. A CBA is also defined as a... more
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Having your finger on the pulse of your customer’s current and future needs is a critical piece of your overall organizational, product development, sales, and marketing strategies. Organizations employ several different methods to get this information from their customers. Typically most... more
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Category: Customers
If you’re leading or part of an intelligence project within your career or organization, chances are you’ll need to deliver results to a senior executive about some aspect of your intelligence analysis. Whether it’s a presentation to a group of leaders or a one-on-one meeting, how you present the... more
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Did you know that almost everything you do in life involves some form of communication? Anytime you interact with another person, you communicate. Whether you smile at a stranger, speak to a friend, or listen attentively when someone is talking to you, you communicate. You can even communicate by... more
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Category: Customers
Customers are one of the most important, and often the only, revenue producing assets for an organization. Managing these important assets, therefore, requires a systematic and disciplined approach toward achieving a sustainable competitive advantage. In general, retention and loyalty programs are... more
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Category: Customers
This is part 2 of a 2 course series. Implementing a Win/Loss Intelligence Program enables organizations to access the minds of their buyers. Existing customers and lost prospect intelligence can be leveraged by numerous stakeholders in an organization to allow more focused and concise strategic and... more
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