A detailed analysis was done on 200 organizations to figure out what drove them to select certain intelligence programs and dive into their assumptions regarding those programs. Some of those assumptions turned out successful and some turned out disastrous. The organizations ranged from small to... more
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Category: Miscellaneous
In this competitive landscape when everyone is trying to capture your customer’s attention and consumers are selective in engaging with brands, a well designed and executed survey not only helps you get your customers mindshare but also puts out the message that you care. To provide excellent... more
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Category: Company
This is part 2 of a 2 course series. Implementing a Win/Loss Intelligence Program enables organizations to access the minds of their buyers. Existing customers and lost prospect intelligence can be leveraged by numerous stakeholders in an organization to allow more focused and concise strategic and... more
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Category: Company
This is part 1 of a 4 course series. VoiceoftheBusiness Academy features many customer experience and competitive intelligence courses, and we have also included several courses, like this one, that will provide demonstrations from Market Awareness' intelligence portal so you can see what a typical... more
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Category: Miscellaneous
Intelligence is shared on a daily basis as a matter of course where people interact. Most often, the sharing or transfer of information is both legal and customary of due course in conducting business. Rarely do employees deliberately violate organizational rules or international laws. As the... more
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Category: Company
Competitive Intelligence (CI) is a powerful management tool for evaluating data and information about your competition and transforming it into intelligence. Using the intelligence properly, you can develop strategies that will anticipate your competitor’s moves and decrease your response time. In... more
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Category: Miscellaneous

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