Your customers are essential to the success of your business. Customer Experience (CX) journey maps are arguably the most important instrument for capturing your customer's true interactions with your company brand. Discover your customers and their experiences through various personas throughout... more
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Category: Customers
Customer-Focused Innovation is the perfect blend of buyer perception, creativity, and the ability to measure their value as a buyer. Organizational innovating is the ability to capture what aspects to your products or services are valued most by your customers and being able to deliver those in a... more
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Category: Customers
Nearly 75% of all cross-sell opportunities occur within the first 90 days of acquiring a new customer. A robust customer onboarding process enables organizations to take control, from initial enrollment through welcome kits and subsequent cross-sell and up-sell activities. To succeed, organizations... more
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Category: Customers
With so much competition in today’s global economy, providing exceptional customer service is no longer an added benefit, it is a necessity. Customers who are not satisfied with the way they are treated can easily take their business elsewhere. They can also communicate to a massive number of other... more
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Category: Customers
Did you know that almost everything you do in life involves some form of communication? Anytime you interact with another person, you communicate. Whether you smile at a stranger, speak to a friend, or listen attentively when someone is talking to you, you communicate. You can even communicate by... more
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Category: Customers
Customers are one of the most important, and often the only, revenue producing assets for an organization. Managing these important assets, therefore, requires a systematic and disciplined approach toward achieving a sustainable competitive advantage. In general, retention and loyalty programs are... more
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Category: Customers

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