When people hear marketing, they assume the worst: big marketing budgets, a marketing expert, years of experience, etc. In fact, marketing doesn’t need to be too costly or too complicated. If you are a small business owner you have got to have a good intelligence marketing plan in-place in order to... more
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Category: Marketing
You don’t need to be a prophet to accurately predict your customers’ needs and desires. You just need intelligence and a strong strategy in place for acquiring, managing, and leveraging this intelligence in a secure, responsible way. Easier said than done. One of the largest challenges facing... more
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Category: Customers
Whether you are a manufacturer, retailer, or service provider, if you cannot state what your competitive advantage is, you’re losing customers. The common flaw in many organizations is they think their price is one of their core competitive advantages. The advancement of online technologies has... more
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Category: Products
Many organizations now realize the value of traditional videos that focus on products or training. They are just now starting to understand the incredible value of an About Us video and its impact on both existing customers and prospects. About Us videos are a great way to pitch new and past... more
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Category: Marketing
One of the main purposes of any internal organizational function should be anticipating changes in the business environment. Any decisions based on good intelligence should take into consideration the changes that the intelligence program has detected in areas such as the competitive, technological... more
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Category: Competitors
While market research often focuses on fulfilling specific information needs, competitive intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” intelligence is not just “competitor” intelligence. Competitive intelligence can focus on... more
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Category: Company

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