(design and creation being planned) Win-Loss intelligence projects should be generating quantitative and qualitative information on measurable organizational key indices. This critical information should be leveraged to provide reports and trends to various organizational groups and clearly... more
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(design and creation being planned) Intelligence projects revolve around the need for information. Thus, delivering relevant and well-packaged intelligence to the people who requested it is of utmost importance.
Intelligence deliverables are the tangible output of organizational intelligence... more
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(design and creation being planned) The basics of branding products and services are similar. Branding your service-based offering, though, poses challenges greater than those faced by product-driven offerings. Services are intangible and each customer experience is unique. Even a small number of... more
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(design and creation being planned) When people hear marketing, they assume the worst: big marketing budgets, a marketing expert, years of experience, etc. In fact, marketing doesn’t need to be too costly or too complicated. If you are a small business owner you have got to have a good intelligence... more
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(design and creation being planned) Whether you are a manufacturer, retailer, or service provider, if you cannot state what your competitive advantage is, you’re losing customers. The common flaw in many organizations is they think their price is one of their core competitive advantages. The... more
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(design and creation being planned) Competitive Intelligence (CI) is a powerful management tool for evaluating data and information about your competition and transforming it into intelligence. Using the intelligence properly, you can develop strategies that will anticipate your competitor’s moves... more
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