Pre-employment tests are quite prevalent today. According to a recent survey roughly 86% of companies are using some form of pre-employment testing. However, one must be careful when selecting assessment tools because their quality can vary greatly.  When evaluating assessment tools, there are some... more
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Category: Employees
The basics of branding products and services are similar. Branding your service-based offering, though, poses challenges greater than those faced by product-driven offerings. Services are intangible and each customer experience is unique. Even a small number of bad customer experiences can severely... more
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Category: Marketing
The landscape for serving customers today is not the same as it was a decade ago – or even a few years ago. Customer insights have drastically changed for organizations and many of them have been slow to respond. So what’s changed? We’ve put together a course that focuses on the most important new... more
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Category: Customers
Performance management is the formal process by which an organization focuses employees’ efforts, evaluates individual and team progress, and directs employees’ performance improvement actions. When done effectively, performance management can provide a strategic advantage for an organization. ... more
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Category: Employees
One of the largest challenges facing organizations is the need to maximize customer engagement and increase revenue while minimizing the cost of delivering an outstanding customer experience. With rising customer acquisition costs, organizations are turning towards intelligence feedback programs to... more
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Category: Customers
When people hear marketing, they assume the worst: big marketing budgets, a marketing expert, years of experience, etc. In fact, marketing doesn’t need to be too costly or too complicated. If you are a small business owner you have got to have a good intelligence marketing plan in-place in order to... more
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Category: Marketing

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