(design and creation being planned) Whether you are a manufacturer, retailer, or service provider, if you cannot state what your competitive advantage is, you’re losing customers. The common flaw in many organizations is they think their price is one of their core competitive advantages. The... more
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Category: Products
Having your finger on the pulse of your customer’s current and future needs is a critical piece of your overall organizational, product development, sales, and marketing strategies. Organizations employ several different methods to get this information from their customers. Typically most... more
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Category: Customers
(design and creation being planned) Competitive Intelligence (CI) is a powerful management tool for evaluating data and information about your competition and transforming it into intelligence. Using the intelligence properly, you can develop strategies that will anticipate your competitor’s moves... more
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Category: Company
(design and creation being planned) One of the main purposes of any internal organizational function should be anticipating changes in the business environment. Any decisions based on good intelligence should take into consideration the changes that the intelligence program has detected in areas... more
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Category: Competitors
(design and creation being planned) While market research often focuses on fulfilling specific information needs, competitive intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” intelligence is not just “competitor” intelligence.... more
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Category: Company
The customer may always be right, but that doesn't mean all customers are easy to deal with. Anyone who's ever worked with customers can tell you they can be downright unruly. Still, if you want to stay in business, you've got to deal with them. Finding techniques that help you disarm unhappy... more
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Category: Customers

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