Intelligence is shared on a daily basis as a matter of course where people interact. Most often, the sharing or transfer of information is both legal and customary of due course in conducting business. Rarely do employees deliberately violate organizational rules or international laws. As the... more
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Category: Company
Trade shows, conferences, conventions, and other events are excellent places to learn about your competitive environment: market trends, new technologies, market opportunities, competitor plans and products, acquisitions, and much more. Collectively they provide opportunities to gather the most... more
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Category: Company
While market research often focuses on fulfilling specific information needs, Competitive Intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” Intelligence is not “Competitor” Intelligence. Competitive Intelligence can focus on a... more
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Category: Company
Years ago, consumers had very little say in organizational strategies. Information was disseminated in a top-down fashion, and organizations retained complete control over what their customers knew about them. In today's world of social media, consumers have more power than ever to share... more
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Category: Company
Text analytics and sentiment analysis are quickly becoming some of the most vital strategic initiatives that organizations are flocking to in order to gain a competitive advantage in today’s world of big data and social media informational overload. The business-drivers of quickly being able to... more
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Category: Company
Today it is more important than ever to build better relationships with your customers as, in this day and age of social media, they now talk to 130+ people at a time. They have a megaphone, making it easier for positive and negative messages to spread fast and wide. Organizations may delight in... more
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Category: Customers

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