The basics of branding products and services are similar. Branding your service-based offering, though, poses challenges greater than those faced by product-driven offerings. Services are intangible and each customer experience is unique. Even a small number of bad customer experiences can severely... more
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Category: Marketing
When people hear marketing, they assume the worst: big marketing budgets, a marketing expert, years of experience, etc. In fact, marketing doesn’t need to be too costly or too complicated. If you are a small business owner you have got to have a good intelligence marketing plan in-place in order to... more
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Category: Marketing
Marketing has changed dramatically over the past few years, not by choice, but out of necessity. As the customer experience continues to mature, marketers have been forced to adapt and refine their marketing tactics, going wherever buyers go and evolving as their buyers evolve. Inbound marketing is... more
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Category: Marketing
Many organizations now realize the value of traditional videos that focus on products or training. They are just now starting to understand the incredible value of an About Us video and its impact on both existing customers and prospects. About Us videos are a great way to pitch new and past... more
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Category: Marketing