Quality is a competitive tool that can result in considerable advantage to organizations that effectively employ its basic principles. Improving quality has become an important business strategy for many organizations including manufacturers, distributors, transportation companies, financial... more
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Cost-Benefit Analysis (CBA) is a systematic approach to estimating the strengths and weaknesses of alternatives that an organization is considering. It is a technique that is used to determine options that provide the best approach in terms of benefits outweighing costs. A CBA is also defined as a... more
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Intelligence is shared on a daily basis as a matter of course where people interact. Most often, the sharing or transfer of information is both legal and customary of due course in conducting business. Rarely do employees deliberately violate organizational rules or international laws. As the... more
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Trade shows, conferences, conventions, and other events are excellent places to learn about your competitive environment: market trends, new technologies, market opportunities, competitor plans and products, acquisitions, and much more. Collectively they provide opportunities to gather the most... more
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While market research often focuses on fulfilling specific information needs, Competitive Intelligence is an ongoing process of developing a holistic analysis of your organizational environment. “Competitive” Intelligence is not “Competitor” Intelligence. Competitive Intelligence can focus on a... more
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Years ago, consumers had very little say in organizational strategies. Information was disseminated in a top-down fashion, and organizations retained complete control over what their customers knew about them. In today's world of social media, consumers have more power than ever to share... more
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